100% Turkish Cotton 20"X35" Ring Spun for Optimal Softness and Durability, Gets Softer after each Wash, Made In Turkey. Machine washable and dry-able, specially processed to resist shrinkage and minimize lint. Perfect for bathing, beauty care, spas, pool and beach. The more you wash the whiter and softer it will get. These towels are more absorbent and plush they have a long life span. Currently being used by 5 star luxury hotels and resorts.